We Book Estimates for Roofers, HVAC Companies and Remodelers.
We Book Estimates for Roofers, HVAC Companies and Remodelers.
Watch the video below to see how contractors fill their calendars in 2026.
Want more booked estimates? Pick a time to talk below.
Want more booked estimates? Pick a time to talk below.
- 14,000+
- Estimates Booked
- 60+
- Home-Service Partners
CONTRACTORS WE WORK WITH
The marketing industry is filled with fake guarantees. Hear real results from our partners below.
The marketing industry is filled with fake guarantees. Hear real results from our partners below.
"22 booked estimates in our first month. We hired a second crew by the third."
"Cost per booked estimate dropped from $410 to $138. Same market, same crew."
"Went from word-of-mouth only to a full calendar of kitchen and bath consults."
"Our first $80k month came from ads we never believed would work for roofing."
"The appointments show up qualified. Address, roof age, insurance — all before we call."
"Slow season used to mean layoffs. This year we ran the crews through February."
"Fourteen system replacements booked in one week. We had to add a truck."
"Before we chased leads that never answered. Now homeowners pick a time themselves."
"Best decision we made for the business. Full stop."
What the top 1% home-service companies do, that the average contractor doesn't.
What the top 1% home-service companies do, that the average contractor doesn't.
The busiest crews in town don’t wait for the phone to ring - they run a system.
The Average Contractor
- Buys shared leads from a marketplace and races four other companies to the same homeowner
- Boosts a Facebook post now and then and calls it advertising
- Sends every click to the home page and hopes someone finds the phone number
- Chases voicemails for days while the homeowner books with whoever answered first
- Rides the seasons: slammed in summer, laying people off in winter
A DEMO Roofing Partner
- Owns exclusive campaigns in their service area — every homeowner who books is theirs alone
- Runs ads built for one job type at a time, with creative that speaks the homeowner's language
- Sends every click into a qualification funnel that asks the right questions before the call
- Lets homeowners pick their own time, so the estimate is on the calendar before anyone dials
- Turns the budget up or down with capacity, so the crews stay busy through every season
The difference isn't a bigger budget, a new logo or some secret ad hack.
It's a system that turns a homeowner's problem into a booked estimate before your competitors know it exists.
Most agencies sell you clicks and leads and let you sort out the rest.
We build the whole path — ad, page, funnel, calendar — and only count the estimates that actually get booked.
The Booked-Estimate System
The process that turns ad spend into estimates on your calendar.
The process that turns ad spend into estimates on your calendar.
This isn’t a lead list. It’s the whole path from a homeowner’s first scroll to a confirmed appointment, built and run for you.
Exclusive Ad CampaignsMeta and Google Ads Built for Your Service Area
One job type, one area, one company. We write, shoot and run the campaigns, and nobody else in your zip codes gets the same homeowner.
Qualification FunnelA Funnel That Asks the Right Questions Before the Call
Property type, the problem, the timeline, the address. Homeowners tell us what matters and pick their own slot, so your office only talks to real jobs.
Calendar & CRM DeliveryEstimates Land on Your Calendar and in Your CRM
Every booking syncs to your calendar and your CRM the moment it happens, with the homeowner’s answers attached. No spreadsheets, no copy-paste.
Follow-Up AutomationReminders and Follow-Up That Cut No-Shows in Half
Confirmation texts, reminders the day before and a reschedule link — so the homeowner is home when your truck pulls up.
Reporting You Can TrustOne Number That Matters: Cost per Booked Estimate
A weekly report with spend, estimates booked, show rate and closed jobs, tied back to the ads that produced them. No vanity metrics.
Partner Interviews
We've Booked Over 14,000 Estimates for Home-Service Companies.
We've Booked Over 14,000 Estimates for Home-Service Companies.
Luis Was One Slow Winter From Closing His Roofing Company. Here’s What Changed.
How Lachlan’s HVAC Business Went From $30K to $180K Months
From Buying Shared Leads to 40 Exclusive Estimates a Month
A Remodeler’s First Ad Campaign: $15K–$21K Kitchens, Booked Online
Two Trucks to Six: Scaling a Siding Company on Booked Estimates
How a Solar Installer Cut Cost per Estimate by 62%
“I Didn’t Think Ads Worked for Roofing.” $70K Weeks Later.
How Fernando Took a One-Man Plumbing Shop to $80K Months in Five Months
Sabian Was Behind on Payroll. Now His Crews Are Booked Six Weeks Out.
Frequently Asked Questions
Still have some questions? Let's go through them.
Still have some questions? Let's go through them.
How is this different from other marketing agencies?
Most agencies sell you “leads” — a spreadsheet of names who filled out a form and never pick up. We book estimates. Every campaign runs through our own qualification funnel, so the homeowner has told us their address, their problem and when they are free before your office ever hears about it. You are paying for appointments on a calendar, not clicks on a report.
How does the booked-estimate guarantee work?
We agree on a monthly number of qualified estimates for your service area before we start. If we miss it, you don’t pay the management fee for that month. Simple. We can only make that promise because we have run this exact system for roofing, HVAC and remodeling companies for years and we know the numbers.
What kind of businesses do you work with?
Home-improvement companies with crews on the road: roofing, HVAC, remodeling, siding, windows and doors, solar, plumbing and electrical. If you sell a job worth $3,000 or more to a homeowner and you can handle more of them, this is built for you.
How much time does this take from me?
About an hour a week. We build the ads, the landing page and the funnel, we run the campaigns and we route the appointments to your calendar and CRM. Your side is showing up to the estimates and telling us which ones closed so we can keep sharpening the targeting.
How do I know this is worth the investment?
Think about one extra roof, one extra system replacement or one extra kitchen a month. That single job usually covers the whole engagement. Most of our partners run five to fifteen extra estimates a week inside the first ninety days, and the ones who track their numbers see the cost per booked estimate drop every quarter.
Do I need to have run ads before?
No. Most of the companies we work with have never spent a dollar on Meta or Google, or tried it once and burned money on clicks that never turned into calls. We bring the campaigns, the creative and the funnel; you bring the crew and the trucks.
How long until estimates start coming in?
Campaigns are usually live within ten business days of your kick-off call. The first booked estimates typically land inside the first two weeks; the volume settles into its stride by the end of month one once the targeting has learned your area.
What if I can’t take more jobs right now?
We scale the budget up and down with your capacity. Booked out through spring? We pull the spend back and keep a waiting list warm. Slow season coming? We turn it up. You are never paying to be busier than you can handle.
I already have a marketing person. Will this still help?
Absolutely. We are not replacing your brand, your website or your Google reviews — we are adding a booked-estimate machine next to them. Many of our partners keep their existing team and hand us the paid side, because paid ads for home services is all we do.
How do I get started?
Click the button below, tell us about your business, and pick a time. On the call we look at your service area, your average job size and your capacity, and tell you straight whether the numbers work. If they do, we can be live in two weeks.
Free Trainings for Contractors
Not ready to book a call? Watch some trainings first.
Not ready to book a call? Watch some trainings first.
If you want to see how the system works before you talk to us, start with the trainings below.
Why Shared Leads Are Costing Roofers $400 an Appointment
The Hidden Reason Your Ads Get Clicks but No Calls
The Homeowner Funnel: What to Ask Before the Estimate
Slow-Season Playbook: Keeping HVAC Crews Busy Through Winter

















